Bill Thomas
An Accomplished Web Developer
Specializing in E-marketing

It used to be that development and marketing were separate functions, but today, the Internet has forever fused them into one cohesive element.

My combined experience in both web technology and consumer online marketing has allowed me to build bridges of communication between these two functional areas. The results have been the successful blending of design, content, and functionality into engaging online consumer experiences.

My experience covers key areas across both functions:

Online Marketing
- E-campaign planning, design, and development.
- Strategic Planning
- Online Advertising Layout / Design
- Direct E-Mail Campaigns
- Search Engine Marketing & Site Optimization
- Site Performance Measurement and ROI Assessment and Reporting

Web Development
- Web Site Design and Development
- CSS, JavaScript, ASP, HTML, ASPX, VBscript, and Flash ActionScript.
- Flash Animations and Video
- Rich Media Application Development
- Microsites and Landing Pages
- Blogs
- Online Surveys and Customer Feedback Forms
- Intranet Development
- Site Hosting and Reporting
- Domain Registration and IIS Management

Management Web Development / Training
- Managing web projects through creative and development phases including; resource allocation, budget administration, and management of all necessary outside vendor relationships.
- In-house development - designing and building effective Internet and Intranet sites, including template development and design, story boards, and navigational architecture, server configurations, and ongoing maintenance.
- Facilitating numerous ‘best practice’ seminars designed to help the brand teams evolve their non-traditional marketing knowledge into digital marketing solutions.
- Acting as lead instructor to teach marketing staff basic concepts and terminology regarding web development tools, emerging trends and technologies, and best e-marketing tactics.